Consumer and Market Insights: Haircare in Singapore
A large base of young population and high incomes of consumers is driving the Haircare market in Singapore. The market is led by the Shampoo category in both value and volume terms while the Hair Colorants category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of the distribution of Haircare products in the country. Mandom Corporation, L'Oreal S.A. and The Procter & Gamble Company are the leading players in the Singaporean Haircare market. Flip/Snap Top is the most commonly used closure type in the market.
The Haircare market in Singapore is forecast to grow at a CAGR of 3.5% in value terms during 2015-2020
The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
Shampoo is the leading value category in the Singaporean Haircare market
L`Oréal – Elsève is the leading brand in the Shampoo category
Flip/Snap Top is the most commonly used closure type in the Singaporean Haircare market
Consumer and Market Insights report on the Haircare market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Aerosol and Tub
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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