Consumer and Market Insights: Haircare in Saudi Arabia
Summary The Saudi Arabian Haircare market is being led by the Shampoo category while the Hair Colorants category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the most commonly used packaging material in the Saudi Arabian Haircare market. The Procter & Gamble Company and Unilever Plc are the leading players in the market.
Key Findings The Haircaremarket in Saudi Arabia is forecast to grow at a CAGR of 3.4% during 2015-2020 in value terms The Conditioner category has the highest volume share in the overall Haircaremarket The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020 Hair Colorants and Shampoo categories are expected to register maximum share growth during 2015-2020 Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Cosmetics & Toiletries market Pantène, and Vatikaare the leading brands in the Conditioner category Flip/Snap Top is the commonly used closure type in the Saudi Arabian Haircare market
Synopsis Consumer and Market Insights report on the Haircare market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Tub, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning