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Consumer and Market Insights: Haircare in Romania

Consumer and Market Insights: Haircare in Romania

Summary
The Romanian Haircare market is led by the Shampoo category and is also expected to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading channel for distribution of Haircare products in the country. Rigid Plastics is the most commonly used packaging material in the market. The Procter & Gamble Company and L'Oreal S.A. are the leading players in the market.

Key Findings
The Haircaremarket in Romania is forecast to grow at a CAGR of 1.3% during 2015-2020 in value terms
The Hair Colorants category has the highest volume share in the overall Haircaremarket
Hypermarkets & Supermarkets is the leading distribution channel across all categories in Romania
Wellaand Schwarzkopf -Paletteare the leading brands in the Hair Colorants category
Organics and L`Oréal-Elsèveare the leading brands in the Conditioner category
Rigid Plastics is the most commonly used packaging material in the Romanian Haircare market

Synopsis
Consumer and Market Insights report on the Haircare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands during 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Romanian Haircare market
Impact of exchange rate fluctuations on the Romanian Haircare market
Degree of trade up/down in the Romanian Haircaremarket
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Romanian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Romanian Haircare market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category.
Packaging
Haircare market by type of packaging material/container (volume in million pack units)
Haircare market by type of packaging closure/outer (volume in million pack units)
Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
Disclaimer
List of Tables
Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 9: Leading distribution channels, overall Haircare market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015
Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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