Consumer and Market Insights: Haircare in Portugal
The Portuguese Haircare market is led by the Shampoo category and is also forecast to witness the fastest value growth during 2015-2020. Consumers’ Purchasing pattern remains unchanged in the market. The Shampoo category is expected to register maximum share growth during 2015-2020. Hypermarkets & Supermarkets accounted for more than two-fifth of the distribution share in the Portuguese Haircare market. The Procter & Gamble Company and L'Oreal S.A. are the leading players in the market.
The Haircare market in Portugal is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020
The Shampoo category is forecast to register fastest value growth among all categories during 2015-2020
Shampoo is the leading value category in the Portugese Haircare market
The Procter & Gamble Company is the leading brand in the Conditioner category
Rigid Plastics is the commonly used closure type in the Portugese Haircare market
Consumer and Market Insights report on the Haircare market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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