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Consumer and Market Insights: Haircare in Portugal

Consumer and Market Insights: Haircare in Portugal

Summary
The Portuguese Haircare market is led by the Shampoo category and is also forecast to witness the fastest value growth during 2015-2020. Consumers’ Purchasing pattern remains unchanged in the market. The Shampoo category is expected to register maximum share growth during 2015-2020. Hypermarkets & Supermarkets accounted for more than two-fifth of the distribution share in the Portuguese Haircare market. The Procter & Gamble Company and L'Oreal S.A. are the leading players in the market.

Key Findings
The Haircare market in Portugal is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020
The Shampoo category is forecast to register fastest value growth among all categories during 2015-2020
Shampoo is the leading value category in the Portugese Haircare market
The Procter & Gamble Company is the leading brand in the Conditioner category
Rigid Plastics is the commonly used closure type in the Portugese Haircare market

Synopsis
Consumer and Market Insights report on the Haircare market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
Value and volume analysis for the Portuguese Haircare market
Impact of exchange rate fluctuations on the Portuguese Haircare market
Degree of trade up/down in the Portuguese Haircare market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Portuguese Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Portuguese Haircare market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value terms) by category.
Packaging
Haircare market by type of packaging material/container (volume in million pack units)
Haircare market by type of packaging closure/outer (volume in million pack units)
Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
Disclaimer
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 9: Leading distribution channels, overall Haircare market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015
Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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