Consumer and Market Insights: Haircare in Norway
The Haircare market in Norway is forecast to register higher growth during 2015-2020 compared to 2010-2015, supported by consumers’ high disposable incomes and low inflation rate in the country. The market is led by the Shampoo category in both value and volume terms, while the Perms & Relaxers category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of the distribution of Haircare products in the country. The Procter & Gamble Company, L'Oreal S.A. and Orkla ASA are the leading players in the Norwegian Haircare market.
The Haircare market in Norway is forecast to grow at a CAGR of 1.0% in value terms during 2015-2020
Norwegian consumers are opting for value for money products in the Haircare market
The Perms & Relaxers category is forecast to register fastest value growth among all categories during 2015-2020
Define is the leading brand in the Shampoo category
Flip/Snap Top and Screw Top are the most commonly used closure types in the Norwegian Haircare market
Consumer and Market Insights report on the Haircare market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Aerosol and Tub
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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