Consumer and Market Insights: Haircare in the Netherlands
The Haircare market in the Netherlands is led by the Shampoo category while the Conditioner category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Unilever Plc, Henkel Ag & Co. Kgaa and L'Oreal S.A. are the leading players in the market. The Styling Agents category has the highest private label penetration in the market.
Of the seven categories analyzed, Conditioner is forecast to register the fastest growth, registering a CAGR of 1.8% during 2015-2020
The Relaxers segment is expected to gain share growth within the Perms & Relaxers category
Hypermarkets & Supermarkets account for more than one-third of the overall Haircare distribution in the Netherlands
Private label products in the Shampoo category registered the fastest growth during 2012-2015
The use of Rigid Plastics is forecast to grow at a CAGR of 0.4% during 2015-2020
Consumer and Market Insights report on the Haircare market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others
Reasons To Buy
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