Consumer and Market Insights: Haircare in Italy

Introduction

Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Italian Haircare market

Impact of exchange rate fluctuations on the Italian Haircare market

Degree of trade up/down in the Italian Haircare market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Cosmetics & Toiletries market

Leading distribution channels (value terms) in the Italian Haircare market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value terms) by category.

Penetration of private label by category in the Italian Haircare market

Private label growth (in value terms) compared to brands

Packaging

Haircare market by type of packaging material/container (volume in million pack units)

Haircare market by type of packaging closure/outer (volume in million pack units)

Haircare market by type of packaging, forecast (volume in million pack units)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

Disclaimer

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per unit comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior - Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 9: Leading distribution channels, overall Haircare market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value), 2015 Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

Consumer and Market Insights: Haircare in Italy

Summary
The Italian Haircare market is led by the Shampoo category in both value and volume terms, while the Salon Haircare category is forecast to witness the fastest value growth during 2015-2020. Hypermarkets & Supermarkets and Health & Beauty Stores together accounted for the highest distribution share in the Italian Haircare market across all categories. Private labels are gaining market share from brands in the Italian Haircare market. L'Oreal S.A. and Unilever Plc are the leading players in the Italian Haircare market.

Key Findings
The Haircare market in Italy is forecast to witness a CAGR of 0.6% in value terms during 2015-2020.
The purchasing patterns of consumers in the Italian Haircare market remains unchanged.
Shampoo is the leading value category in the Italian Haircare market.
The Salon Haircare category is forecast to witness fastest value growth during 2015-2020.
Private labels are gaining market share from brands in the Italian Haircare market.

Synopsis
Consumer and Market Insights report on the Haircare market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Tub, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning