Summary The Italian Haircare market is led by the Shampoo category in both value and volume terms, while the Salon Haircare category is forecast to witness the fastest value growth during 2015-2020. Hypermarkets & Supermarkets and Health & Beauty Stores together accounted for the highest distribution share in the Italian Haircare market across all categories. Private labels are gaining market share from brands in the Italian Haircare market. L'Oreal S.A. and Unilever Plc are the leading players in the Italian Haircare market.
Key Findings The Haircare market in Italy is forecast to witness a CAGR of 0.6% in value terms during 2015-2020. The purchasing patterns of consumers in the Italian Haircare market remains unchanged. Shampoo is the leading value category in the Italian Haircare market. The Salon Haircare category is forecast to witness fastest value growth during 2015-2020. Private labels are gaining market share from brands in the Italian Haircare market.
Synopsis Consumer and Market Insights report on the Haircare market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Tub, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning