Consumer and Market Insights: Haircare in Belgium
The Belgian Haircare market is forecast to register higher value growth during 2015-2020 compared to during 2010-2015, supported by low inflation rates which in turn boosted domestic consumption in the country. The market is led by the Shampoo category in value terms, while the Conditioner category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets accounted for nearly two-fifth of the distribution share in the Belgian Haircare market. L'Oreal S.A. and The Procter & Gamble Company are the leading players in the country.
The Haircare market in Belgium is forecast to witness a CAGR of 4.6% by value during 2015-2020.
Consumers are opting for value for money products in the Belgian Haircare market.
The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020.
Shampoo is the largest value category in the Belgian Haircare market.
Private labels are gaining market share from brands in the Belgian Haircare market.
Consumer and Market Insights report on the Haircare market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Aerosol, and others
Reasons To Buy
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