Consumer and Market Insights: Haircare in Australia
Summary The Haircare market in Australia is led by the Shampoo category in both value and volume terms. The Styling Agents category is forecast to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets accounts for nearly two-fifth of the distribution share in the Australian Haircare market. Unilever Plc, Henkel Ag & Co. Kgaa and The Procter & Gamble Company are the leading market players in the country.
Key Findings The Haircare market in Australia is forecast to grow at a CAGR of 3.0% in value terms during 2015-2020 The Shampoo category has the highest volume share in the overall Haircare market The Styling Agents category is forecast to register fastest value growth among all categories during 2015-2020 Pantène is the leading brand in the Conditioner category Rigid Plastics is the most commonly used packaging material in the Australian Haircare market
Synopsis Consumer and Market Insights report on the Haircare market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained? Market data: Overall market value and volume data with growth analysis for 2010-2020 Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 Leading players: Market share of brands from 2012-2015 Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014 Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Aerosol, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning