Consumer and Market Insights: Make-Up Market in France
Summary
The France’s Make-Up market is forecast to register growth in value as well as volume terms during 2015-2020. The Eye Make-Up category will have the largest volume share while the Face Make-Up category is projected to witness fastest growth during 2015-2020. Societal pressures to look good remain high among the French women. In addition, the increased exposure to media and social networking websites in recent years will drive the desire among women to always look their best. French consumers will seek Make-Up products that also offer Skincare benefits.
Key Findings
The Make-Up market in France will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
The Face Make-Up category accounted for 38.7% share by value in the French Make-Up market in 2015.
The French consumers are opting for premium products in Make-UP market.
Product Specificity and On-The -Go are the major trends that are driving the French Make-Up market.
Consumers demand for multifunctional products will drive demand for Make-Up products with added skin care benefits in the French Make-Up market.
Hypermarkets & Supermarkets is the leading distribution channel in the French Make-Up market.
Synopsis
Canadean’s Consumer and Market Insights report on the Make-Up market in France provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Tray, Bottle and others
Consumer level trends: Top four consumer trends which influence Make-Up products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
- Market Overview and Consumer Demographics
- Value and volume analysis for the French Make-Up market
- Historic and forecast consumption in the French Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the French Make-Up market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
- Retail Landscape and Key Distribution Channels
- Leading retailers in the French Cosmetics & Toiletries market
- Leading distribution channels (value terms) in the French Make-Up market
- Leading distribution channels (value terms) by category
- Packaging
- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)
- Brand and Private Label Share
- Penetration of private label by categories in the French Make-Up market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category
- Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the Sub-trends
- For key trends in the French Make-Up market
- How the trend is influencing consumption in the French Make-Up market
- How to target the trend in the French Make-Up market
- How the trend will evolve in the French Make-Up market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Innovation examples
- New products launched in the France’s Make-Up market
- Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
- List of Tables
- Table 1: Market value analysis in EUR and US$, 2010-2020
- Table 2: Market volume growth analysis, 2010-2020
- Table 3: Exchange rate fluctuations: US$ to EUR
- Table 4: Average prices (EUR and US$) by category, 2015
- Table 5: Segment level analysis by category, 2015
- Table 6: Leading retailers
- Table 7: Leading brands by category, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
- Figure 3: Consumers purchase behavior -Trading up/down, 2015
- Figure 4: Market volume share analysis by categories, 2015
- Figure 5: Growth analysis by category, 2010-2020
- Figure 6: Change in market share by category, 2015-2020
- Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
- Figure 8: Leading distribution channels by category, 2015
- Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015
- Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
- Figure 11: Private label penetration by categories, 2015
- Figure 12: Private label and brand share growth, 2012-2015
- Figure 13: Brand share analysis by categories, 2015
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