Consumer and Market Insights: Fish & Seafood in Sweden
Positive consumer sentiment will continue to drive demand in the Fish & Seafood market in Sweden during 2015-2020. Furthermore, with consumer preference strongly shifting towards non-meat protein in Sweden, Fish & Seafood products are well positioned as a healthy alternative because of their low fat, high protein, and Omega 3 content. Frozen Fish & Seafood is the leading value category in the Swedish Fish & Seafood market followed by Fresh Fish & Seafood (Counter). Demand for premium and indulgent Fish & Seafood products is high while busy lives of consumers is driving demand for ready-to-cook products
Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Sweden.
The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.
Private label products had high market penetration of 19.3% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
Findus Group is the leading market player in the country.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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