Consumer and Market Insights: Fish & Seafood in Spain
The Fish & Seafood market in Spain is led by the Ambient Fish & Seafood category in value terms, while the Fresh Fish & Seafood (Counter) category has the highest volume share. Frozen Fish & Seafood category is forecast to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Spain’s Fish & Seafood market. Cans are the most commonly used container types in the Fish & Seafood market in Spain.
Ambient Fish & Seafood is the leading category in value terms, in the Spanish Fish & Seafood market
Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Spain.
Cans are the most commonly used container types in the Fish & Seafood market
Private label products had market penetration of 18.1% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
Gallegas is the leading brand in the Chilled Raw Packaged Fish & Seafood - Processed category
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Spain provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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