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Consumer and Market Insights: Fish & Seafood in Russia

Consumer and Market Insights: Fish & Seafood in Russia

Summary
Russian Fish & Seafood market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. The market is being led by the Fresh Fish & Seafood (Counter) category both in value and volume terms. The penetration of private label products remains high in the country. Hypermarkets & Supermarkets is the leading distribution channel for Fish & Seafood products in the country.

Key Findings
The Fish & Seafood market in Russia will register growth at a CAGR of 2.8% during 2015-2020.

Dried Fish & Seafood is the smallest value category in Russia.

Hypermarkets & Supermarkets is the leading distribution channel in the Russian Fish & Seafood market.

Blue Whiting is the leading brand in the ‘Chilled Raw Packaged Fish & Seafood – Whole Cuts’ category.

Private label products had high market penetration of 17.1% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.

The use of Box is forecast to register fastest growth among outer types during 2015-2020.

Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Retail and foodservice analysis – Key Takeaways
Market Overview
Value and volume analysis for the Russian Fish & Seafood market
Impact of exchange rate fluctuations on the Russian Fish & Seafood market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Segment share in a category (value terms) and change in market share
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Russian Food market
Leading distribution channels (value terms) in the Russian Fish & Seafood market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Russian Fish & Seafood market
Private label growth (in value terms) compared to brands
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Appendix
Country context
Category value and volume data
Consumer Demographics
Sector Overview
Packaging data
Category Definitions
Channel Definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in RUB and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: RUB to US$
Table 4: Average prices (RUB and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior - Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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