Consumer and Market Insights: Fish & Seafood in Russia
Summary Russian Fish & Seafood market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. The market is being led by the Fresh Fish & Seafood (Counter) category both in value and volume terms. The penetration of private label products remains high in the country. Hypermarkets & Supermarkets is the leading distribution channel for Fish & Seafood products in the country.
Key Findings The Fish & Seafood market in Russia will register growth at a CAGR of 2.8% during 2015-2020.
Dried Fish & Seafood is the smallest value category in Russia.
Hypermarkets & Supermarkets is the leading distribution channel in the Russian Fish & Seafood market.
Blue Whiting is the leading brand in the ‘Chilled Raw Packaged Fish & Seafood – Whole Cuts’ category.
Private label products had high market penetration of 17.1% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
The use of Box is forecast to register fastest growth among outer types during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning