Consumer and Market Insights: Fish & Seafood in Romania
Fish & Seafood market in Romania will register high growth in value terms during 2015-2020 supported by steady increase in GDP per Capita. Fresh Fish & seafood (Counter) is the leading value category in the overall market in 2015 as they are perceived to be the healthiest and are bought mostly from local fish markets or Hypermarkets & Supermarkets. Urban consumers leading busy lives prefer convenient Fish & Seafood products that can be readily cooked as they have very little time to prepare food from scratch.
Fish & Seafood market in Romania will register higher growth in value terms during 2015-2020 compared to 2010-2015
The Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market
The Chilled Raw Packaged Fish & Seafood- Whole Cuts category will register fastest growth during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel in Romania’s Food market
Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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