Consumer and Market Insights: Fish & Seafood in Portugal
Improving economic conditions with rising disposable income will provide new growth opportunities in the Portuguese consumer packaged goods market. The market is led by the Fresh Fish & Seafood (Counter) category while the Ambient Fish & Seafood category is expected to register the fastest growth during 2015-2020. Pescanova S.A. is the leading player in the Portuguese Fish & Seafood market.
Recovering economy and improved domestic demand will create new opportunities in Portugal’s consumer packaged goods market.
Among the six categories analyzed, Fresh Fish & Seafood (Counter) is the leading value category, accounting for 93.9% share in 2015.
Hypermarkets & Supermarkets is the leading distribution channel for the overall Fish & Seafood distribution in Portugal.
Private label products in the Ambient Fish & Seafood category registered fastest growth during 2012-2015.
Rigid Metal is the most commonly used packaging material in the Portuguese Fish & Seafood market.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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