Consumer and Market Insights: Fish & Seafood in the Philippines
Summary
The Philippines Fish & Seafood is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood (Counter) category has the largest volume share, while the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Value-for-money Fish & Seafood products such as private-labels are in good demand as a many Filipino consumers fall under the lower and middle income groups. Halal-certified Fish & Seafood products will gain popularity even among non-Muslim consumers as they are perceived to be of high-quality.
Key Findings
Growing economy and presence of a large young population base is driving the consumer packaged goods market in the Philippines.
The Fish & Seafood market is led by the Chilled Raw Packaged Fish & Seafood – Processed category in value terms.
The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
Time Scarcity and Personalized Health are the major consumer trends driving the growth of Fish & Seafood market in the Philippines.
Halal-certified Fish & Seafood products will gain demand in future in the country.
Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
- Market Overview
- Value and volume analysis for the Philippines Fish & Seafood market
- Historic and forecast consumption in the Philippines Fish & Seafood market
- Degree of trade up/down in the Philippines Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Philippines Food market
- Leading distribution channels (value terms) in the Philippines Fish & Seafood market
- Leading distribution channels (value terms) by category
- Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)Brand Share
- Market share of leading brands (in value terms) by category
- Consumer trend analysis
- Canadean’sconsumer trend framework and explanation of the Sub-trends
- For key trends in the Filipino Fish & Seafood market
- How the trend is influencing consumption in the Filipino Fish & Seafood market
- How to target the trend in the Filipino Fish & Seafood market
- How the trend will evolve in the Filipino Fish & Seafood market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption
- Product examples
- Examples of products launched in the Philippines Fish & Seafood market
- Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
- List of Tables
- Table 1: Market value analysis in PHP and US$, 2010-2020
- Table 2: Market volume growth analysis, 2010-2020
- Table 3: Exchange rate fluctuations: US$ to PHP
- Table 4: Average prices (PHP and US$) by category, 2015
- Table 5: Leading retailers
- Table 6: Leading brands by category, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Consumers purchase behavior -Trading up/down, 2015
- Figure 3: Market volume share analysis by category, 2015
- Figure 4: Growth analysis by category, 2010-2020
- Figure 5: Change in market share by category, 2015-2020
- Figure 6: Leading distribution channels, overall Food, 2011-2014
- Figure 7: Leading distribution channels by category, 2015
- Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
- Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
- Figure 10: Brand share by categories, 2015
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