Consumer and Market Insights: Fish & Seafood in Norway
The Fish & Seafood market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015. Chilled Raw Packaged Fish & Seafood – Processed is the leading category in value while Dried Fish & Seafood category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Fish & Seafood products in the country.
Fish & Seafood market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015.
Chilled Raw Packaged Fish & Seafood – Processed is the leading value category in Norway’s Fish & Seafood market
Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market
Hypermarkets & Supermarkets is the leading distribution channel in Norway’s Fish & Seafood market
Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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