Consumer and Market Insights: Fish & Seafood in Malaysia
The Fish & Seafood market in Malaysia is forecast to register high growth during 2015-2020 driven by stable economic growth and low inflation rate in the country. Malaysian consumers prefer Fresh Fish & Seafood products that is reflected in Fresh Fish & Seafood (Counter) being the largest category in volume terms. Fish & Seafood traditionally constitute an important part of the Malaysian diet. However, with growing interest in healthier food habits, manufacturers and suppliers are focusing more on the health aspects of Fish & Seafood in the country such as rich in protein, low in fat, and a natural source of Omega-3. Fish & Seafood products with a halal certification stamp on their labels are seen as more trustworthy or viewed as a genuine product in Malaysia and offers fresh growth opportunities in an otherwise less differentiated Fish & Seafood market.
Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 8.5% during 2015-2020.
Buying behaviour of consumers is inclined toward value for money products in the Malaysian Fish & Seafood market.
Fish & Seafood market accounted for more than two-fifth share in the overall Food retail sales in Malaysia.
Hypermarkets & Supermarkets is the leading distribution channel with around four-fifth share in the overall Fish & Seafood distribution in Malaysia.
Experience seeking consumers in Malaysia will drive demand for innovative products in the Fish & Seafood market.
Wellbeing and Premiumization & Indulgence are the major trends that are driving the Malaysian Fish & Seafood market.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, and others; container data for: Bag/Sachet, Can-Food, Tray, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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