Consumer and Market Insights: Fish & Seafood in Indonesia
The Fish & Seafood market in Indonesia will register moderate growth during 2015-2020, supported by government investments to scale up the operations within the sector. Convenient Fish & Seafood products will be increasingly sought out by the growing number of busy urban consumers. While price remains an important consideration for value conscious Indonesian consumers, they are also opting for products with Fresh and Natural claims due to growing health risks.
Among the six categories analyzed, Chilled Raw Packaged Fish & Seafood - Whole Cuts will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020.
Buying behavior of consumers is inclined toward the value for money products in the Indonesian Fish & Seafood products.
Hypermarkets & Supermarkets is the leading distribution channel for the Fish & Seafood market in Indonesia.
Time Scarcity and Value are the major trends that are driving the Indonesian Fish & Seafood market.
The growing number of individual and smaller households will drive demand for products available in convenient and small packaging format in the Indonesian Fish & Seafood Products.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, and others; container data for: Bag/Sachet, Tray, Can-Food, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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