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Consumer and Market Insights: Fish & Seafood in India

Consumer and Market Insights: Fish & Seafood in India

Summary
The Indian Fish & Seafood market is expected to register high growth during 2015-2020 supported by a large base of young population with rising disposable incomes. The market is led by the Fresh Fish & Seafood (Counter) category which is also forecast to register the fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Fish & Seafood products in the country.

Key Findings
Of the four categories analyzed, Fresh Fish & Seafood (Counter) will be largest as well as fastest growing value category, registering a CAGR of 7.2% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Fish & Seafood distribution in India.

The use of Flexible Packaging is forecast to register the fastest growth among packaging materials during 2015-2020

The Fish & Seafood market in India is highly fragmented

Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood and Fresh Fish & Seafood (Counter) with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging; container data for: Bag/Sachet, Tray, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Indian Fish & Seafood market
Historic and forecast consumption in the Indian Fish & Seafood market
Degree of trade up/down in the Indian Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Indian Food market
Leading distribution channels (value terms) in the Indian Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer type (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in INR and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: INR to US$
Table 4: Average prices (INR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior - Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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