Consumer and Market Insights: Fish & Seafood in Hong Kong
The Fish & Seafood market in Hong Kong is led by the Fresh Fish & Seafood (Counter) category in value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish & Seafood – Whole Cuts category registered the fastest growth during 2012-2015.
Of the six categories analyzed, Dried Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.5% during 2015-2020
The Fish & Seafood market in Hong Kong accounted for nearly one-fifth of the Food retail sales in 2014
The use of Film Closures is forecast to grow at a CAGR of 2.6% during 2015-2020
Private label products had high market penetration of 16.8% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2012-2015.
Four Seas Mercantile Holdings Ltd and Denis Group are the leading market players in the country
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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