Consumer and Market Insights: Fish & Seafood in Germany
Summary The Fish & Seafood market in Germany is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. German consumers prefer to purchase value for money products in the Fish & Seafood market. The Fresh Fish & Seafood (Counter) category has the highest volume share and is also the leading value category. Hypermarkets & Supermarkets is the leading distribution channel while Convenience Stores is the second largest distribution channel. Hawesta is the leading brand in the Ambient Fish & Seafood category.
Key Findings The volume sales of Fish & Seafood products is forecast to grow at a CAGR of 4.5% during 2015-2020
The Fresh Fish & Seafood (Counter) category is forecast to register fastest growth during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel in Germany's Fish & Seafood market
Film is the most commonly used closure type in Germany's Fish & Seafood market
Homann and The Big Prawn Company are the leading brands of Chilled Raw Packaged Fish & Seafood - Processed products in Germany
Synopsis Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning