Consumer and Market Insights: Fish & Seafood in Denmark
The low inflation rates supported by the high disposable incomes of consumers in Denmark will drive the growth in the Fish & Seafood market. The Chilled Raw Packaged Fish & Seafood - Whole Cuts is the leading category in value terms. The Fresh Fish & Seafood (Counter) category is projected to witness fastest growth in both value & volume terms during 2015-2020.
Of the six categories analyzed, Fresh Fish & Seafood (Counter) will be the fastest growing value category, registering a CAGR of 4.4% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Denmark
Film closure is forecast to register the fastest growth at a CAGR of 3.7% during 2015-2020
Fish & Seafood) (Amanda Seafoods A/S and Royal Greenland A/S are the leading market players in the country
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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