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Consumer and Market Insights: Fish & Seafood in Denmark

Consumer and Market Insights: Fish & Seafood in Denmark

Summary

The low inflation rates supported by the high disposable incomes of consumers in Denmark will drive the growth in the Fish & Seafood market. The Chilled Raw Packaged Fish & Seafood - Whole Cuts is the leading category in value terms. The Fresh Fish & Seafood (Counter) category is projected to witness fastest growth in both value & volume terms during 2015-2020.

Key Findings

Of the six categories analyzed, Fresh Fish & Seafood (Counter) will be the fastest growing value category, registering a CAGR of 4.4% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Denmark

Film closure is forecast to register the fastest growth at a CAGR of 3.7% during 2015-2020

Fish & Seafood) (Amanda Seafoods A/S and Royal Greenland A/S are the leading market players in the country

Synopsis

Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Danish Fish & Seafood market
Historic and forecast consumption in the Danish Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the DanishFood market
Leading distribution channels (value terms) in the Danish Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in the DanishFish & Seafood market
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Segment definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to DKK
Table 4: Average prices (DKK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015

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