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Consumer and Market Insights: Fish & Seafood in Colombia

Consumer and Market Insights: Fish & Seafood in Colombia

Summary

Colombia’s Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood category has the largest volume share in 2015 while the Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Expanding upper and middle income consumers will prefer high value added imported and premium brands.

Key Findings

Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Fish & Seafood distribution in Colombia.

The use of Paper & Board is forecast to register the fastest growth among packaging material during 2015-2020

Antillana Sa, Seatech International Inc and Vitamar Sa are the leading market players in the country

Limited domestic production and economic recovery will drive the demand for imported Fish & Seafood products in the Colombian market

Synopsis

Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Colombian Fish & Seafood market
Historic and forecast consumption in the Colombian Fish & Seafood market
Degree of trade up/down in the Colombian Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Colombian Food market
Leading distribution channels (value terms) in the Colombian Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the Sub-trends
For key trends in Colombia’s Fish & Seafood market
How the trend is influencing consumption in Colombia’s Fish & Seafood market
How to target the trend in Colombia’s Fish & Seafood market
How the trend will evolve in Colombia’s Fish & Seafood market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Product examples
Examples of products launched in the Colombian Fish & Seafood market
Appendix
Country context
Category value and volume data
Consumer Demographics
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in COP and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: US$ to COP
Table 4: Average prices (COP and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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