Consumer and Market Insights: Fish & Seafood in China
Summary The Chinese Fish & Seafood market is forecast to register high growth during 2015-2020. The Fresh Fish & Seafood (Counter) category has the highest volume share and is also the leading value category in 2015. Hypermarkets & Supermarkets is the leading distribution channel. Private label products in the Fresh Fish & Seafood (Counter) category registered the fastest growth during 2012-2015. Zhenglong is the leading brand in the Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood categories.
Key Findings The Chinese Fish & Seafood market is forecast to register high growth at a CAGR of 5.9% during 2015-2020
The Fresh Fish & Seafood (Counter) category is forecast to register fastest volume growth during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel in China's Fish & Seafood market
Film is the most commonly used closure type in China's Fish & Seafood market
Ming Xiang is the leading brand in the Dried Fish & Seafood category in the Chinese Fish & Seafood market
Synopsis Canadean’s Consumer and Market Insights report on the Fish & Seafood market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning