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Consumer and Market Insights: Fish & Seafood in Chile

Consumer and Market Insights: Fish & Seafood in Chile

Summary

Chile’s Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Chilled Raw Packaged Fish & Seafood - Processed category has the largest volume share in 2015 while the Fresh Fish & Seafood (Counter) category is projected to witness fastest growth during 2015-2020. The segment will be driven by consumers’ desire for more Fish & Seafood products perceived to be natural and healthy. Additionally, Chile’s extensive Pacific coastline offers a vast variety of marine resources that will be another factor maintaining demand for fresh Fish & Seafood.

Key Findings

Across the six categories analyzed, Chilled Raw Packaged Fish & Seafood - Processed is the largest category with 41.9% share in value terms.

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Chile.

The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.

The products with provide convenient packaging solutions are favored by consumers and will drive demand in the Chilean Fish & Seafood market.

Premiumization & Indulgence and Time Scarcity are the major trends that are driving the Chilean Fish & Seafood market.

Synopsis

Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tray, Bag/Sachet, Can-Food, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the Chilean Fish & Seafood market
Historic and forecast consumption in the Chilean Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Chilean Food market
Leading distribution channels (value terms) in the Chilean Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the Chilean Fish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the Mega-trends
For key trends in the Chilean Fish & Seafood market
How the trend is influencing consumption in the Chilean Fish & Seafood market
How to target the trend in the Chilean Fish & Seafood market
How the trend will evolve in the Chilean Fish & Seafood market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
Examples of products launched in the Chilean Fish & Seafood market
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in CLP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CLP
Table 4: Average prices (CLP and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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