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Consumer and Market Insights: Fish & Seafood in Bulgaria

Consumer and Market Insights: Fish & Seafood in Bulgaria

Summary

The Bulgarian Fish & Seafood market is led by the Fresh Fish & Seafood category in both value and volume terms as on 2015. The Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Fish & Seafood products.

Key Findings

Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020.

Fresh Fish & Seafood (Counter) is the leading category with 34.1% share by value in the overall Fish & Seafood market in Bulgaria as on 2015.

The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.

Food & Drinks Specialists is the leading distribution channel for the overall Fish & Seafood distribution in Bulgaria.

Synopsis

Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the BulgarianFish & Seafood market
Historic and forecast consumption in the BulgarianFish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgarian Food market
Leading distribution channels (value terms) in the Bulgarian Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Segment Definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in BGN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BGN
Table 4: Average prices (BGN and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015

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