Consumer and Market Insights: Fish & Seafood in Bulgaria
The Bulgarian Fish & Seafood market is led by the Fresh Fish & Seafood category in both value and volume terms as on 2015. The Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Fish & Seafood products.
Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020.
Fresh Fish & Seafood (Counter) is the leading category with 34.1% share by value in the overall Fish & Seafood market in Bulgaria as on 2015.
The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020.
Food & Drinks Specialists is the leading distribution channel for the overall Fish & Seafood distribution in Bulgaria.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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