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Consumer and Market Insights: Fish & Seafood in Brazil

Consumer and Market Insights: Fish & Seafood in Brazil

Summary
The Fish & Seafood market in Brazil is forecast to register moderate growth during 2015 – 2020 primarily due to growing unemployment rate and rising inflation rate. In terms of local currency the market is projected to register high growth rate by 2020. Chilled Raw Packaged Fish & Seafood - Whole Cuts category held major share in terms of value and volume in 2015, while Frozen Fish & Seafood is poised to be the fastest growing category during 2015 – 2020. The study also illustrated that Sales through Convenience Stores registered the fastest in local currency terms during 2012-2015. However, with growing interest in healthier food habits, manufacturers and suppliers are focusing more on the health aspects of Fish & Seafood in the country such as rich in protein, low in fat, and a natural source of Omega-3. Fish & Seafood products with certification on their labels are seen as more trustworthy or viewed as a genuine product in Brazil and offers fresh growth opportunities in an otherwise less differentiated Fish & Seafood market.

Key Findings
Fish & Seafood market in Brazil is forecast to register a CAGR of 5.1% in value terms during 2015-2020.

Frozen Fish & Seafood is the smallest value category in the Brazilian Fish & Seafood market.

Hypermarkets & Supermarkets is the leading distribution channel in the Brazilian Fish & Seafood market.

Rigid Metal is the most commonly used packaging material in the Brazilian Fish & Seafood market.

The ‘Chilled Raw Packaged Fish & Seafood – Processed’ category has the highest private label penetration in the Brazilian Fish & Seafood market.

Gomes Da Costa is the leading brand in the Ambient Fish & Seafood category in Brazil.

Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for Brazil’s Fish & Seafood market
Historic and forecast consumption in Brazil’s Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Brazil Food market
Leading distribution channels (value terms) in Brazil’s Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in Brazil Fish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: BRL to US$
Table 4: Average prices (BRL and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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