Consumer and Market Insights: Fish & Seafood in Austria
The Fish & Seafood market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015. Fresh Fish & Seafood (Counter) will be the leading value category, while the Chilled Raw Packaged Fish & Seafood - Whole Cuts category will register fastest growth during 2015-2020. The private label penetration in the country remains high.
Of the six categories analyzed, Chilled Raw Packaged Fish & Seafood – Whole Cuts will be the fastest growing value category, registering a CAGR of 6.2% during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Austria.
The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
Private label products had high market penetration of 23.5% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
The Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood categories are highly fragmented in the Austrian Fish & Seafood market
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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