Consumer and Market Insights: Fish & Seafood in Argentina
Argentina’s Fish & Seafood market is forecast to register strong growth in value as well as volume terms during 2015-2020. While the Fresh Fish & Seafood (Counter) category has the largest volume share, the Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Fish & Seafood products with healthy claims are quite popular in Argentina due to high health awareness of the Argentinean consumers. Fresh Fish & Seafood that are sold over the counter will continue to thrive in Argentina as they are perceived to be better in terms of nutrition and flavor than the processed varieties.
Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 14.6% during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel for the overall Fish & Seafood distribution in Argentina.
Buying behaviour of consumers is inclined toward value for money products in the Fish & Seafood market in Argentina.
The ready-to-eat or convenient Fish & Seafood products are favored by consumers and will drive demand in Argentine Fish & Seafood market.
Value and Time Scarcity are the major trends that are driving the Argentine Fish & Seafood market.
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others
Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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