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Consumer and Market Insights: Fish & Seafood in The US

Consumer and Market Insights: Fish & Seafood in The US

Summary
The US Fish & Seafood market is being led by the Ambient Fish & Seafood category in value terms while the Chilled Raw Packaged Fish & Seafood – Whole Cuts and Dried Fish & Seafood categories will register the fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. The penetration of private label products in the US Fish & Seafood market remains high. Ocean Beauty Seafood's Llc is the leading player in the market.

Key Findings
Of the six categories analyzed, Chilled Raw Packaged Fish & Seafood – Whole Cuts and Dried Fish & Seafood categories will be the fastest growing value categories, registering a CAGR of 1.8% each during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for 83.2% of the overall Fish & Seafood distribution in The US.

The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020

Private label products witness high market penetration with a share of 28.2% in 2015.

Synopsis
Canadean’s Consumer and Market Insights report on the Fish & Seafood market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume analysis for the US Fish & Seafood market
Historic and forecast consumption in the US Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the US Food market
Leading distribution channels (value terms) in the US Fish & Seafood market
Leading distribution channels (value terms) by category
Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the US Fish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (US$) by category, 2015
Table 4: Leading retailers
Table 5: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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