Consumer and Market Insights: Feminine Hygiene Market in the UAE
The UAE’s Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while Internal Cleansers & Sprays will be the fastest growing category during 2015-2020. Rising hygiene awareness and need to stay fresh throughout the day will drive the demand for Internal Cleansers. The online demand for Feminine Hygiene products will rise in the future years due to more digital oriented consumers.
A strong economy and presence of a large young population in the UAE will drive the growth of the Feminine Hygiene market in the country.
The Feminine Hygiene market in The UAE is forecast to register higher growth during 2015-2020 compared to 2010-2015.
Hypermarkets & Supermarkets is the leading distribution channel for Feminine Hygiene products in the UAE.
Bag/Sachet is the most commonly used container type in the UAE’s Feminine Hygiene market.
On-The-Go and Added Functionality are the major trends driving the UAE’s Feminine Hygiene market.
Sales of Feminine Hygiene products through e-commerce will gain momentum in future.
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Sanitary Pads, Pantiliners & Shields, Tampons, Women’s Disposable Razors & Blades and Internal Cleansers & Sprays with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Drug stores & Pharmacies, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics and rigid metal; container data for: bag/sachet, box, blister pack and others.
Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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