Consumer and Market Insights: Feminine Hygiene Market in Italy
Summary
Italian Feminine Hygiene market is highly consolidated and is dominated by the multinational companies such as The Procter & Gamble Company. Sanitary Pads is the largest category in terms of value and volume. Pre-Mid-Lifers aged between 35-44 years, accounts for majority of Sanitary Pads consumption. Drug Stores & Pharmacies is the leading distribution channel in the Italian Feminine Hygiene market.
Key Findings
The Feminine Hygiene market in Italy will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
Majority of Internal Cleansers & Sprays were consumed by the older population in Italy
The Women’s Disposable Razors & Blades category is forecast to register fastest growth at a CAGR of 3.9% during 2015-2020
Flexible Packaging is the most commonly used packaging material which accounts for 78.6% share in the Feminine Hygiene market in Italy.
Synopsis
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons, and Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Bag/Sachet and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
- Market Overview
- Value and volume for the Italian Feminine Hygiene market
- Historical and projected consumption in the Italian Feminine Hygiene market
- Degree of trade up/down in the Italian Feminine Hygiene market
- Volume of the Italian Feminine Hygiene by category
- Historical and forecast market value of the Italian Feminine Hygiene by category
- Winners and losers in the Italian Feminine Hygiene market
- Average category level pricing in the Italian Feminine Hygiene market
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Cosmetics & Toiletries market
- Leading distribution channels in the Italian Feminine Hygiene market
- Leading distribution channels by category in the Italian Feminine Hygiene market
- Packaging
- Feminine Hygiene market by type of packaging material/container
- Feminine Hygiene market by type of packaging closure/outer
- Feminine Hygiene market by type of packaging, forecasts
- Brand and Private Label Share
- Penetration of private label by category in the Italian Feminine Hygiene market
- Private label performance compare to brands in the Italian Feminine Hygiene market
- Market share of leading brands (in value terms) by category
- Innovation examples
- New product examples launched in the the Italian Feminine Hygiene market
- Appendix
- Country context
- Sector overview
- Category data
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean
- List of Tables
- Table 1: Market value analysis in EUR and US$, 2010-2020
- Table 2: Market volume growth analysis, 2010-2020
- Table 3: Exchange rate fluctuations: US$ to EUR
- Table 4: Average prices (EUR and US$) by category, 2015
- Table 5: Segment level analysis by category, 2015
- Table 6: Leading retailers
- Table 7: Leading brands by category, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014) Figure 2: Market value (EUR, US$) and volume analysis, 2010-2020
- Figure 3: Consumers purchase behavior - Trading up/down, 2015
- Figure 4: Market volume share analysis by category, 2015
- Figure 5: Growth analysis by category, 2010-2020
- Figure 6: Change in market share by category, 2015-2020
- Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2010-2013
- Figure 8: Leading distribution channels by category, 2015
- Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
- Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
- Figure 11: Private label penetration by category, 2015
- Figure 12: Private label and brand share growth, 2012-2015
- Figure 13: Brand share analysis by category, 2015
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