Consumer and Market Insights: Feminine Hygiene Market in Ireland
The Irish Feminine Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Pantiliners& Shields category is forecast to register fastest growth during 2015-2020. The market for environmentally friendly Feminine Hygiene products is currently in its nascent stages. However, as brands increasingly look for successful selling propositions to extend consumer appeal and realize premium price, preference for sustainable products such as organic or biodegradable will increase.
Ireland’s recovering economy will create new growth opportunities in the consumer packaged goods market
The Feminine Hygiene market in Ireland is forecast to register higher growth during 2015-2020 compared to 2010-2015
Sanitary Pads is the leading value category and is also forecast to register fastest growth during 2015-2020
Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Ireland
Value and Sterilized Society are the major trends driving the Irish Feminine Hygiene market
The private label Feminine Hygiene products will gain demand in Ireland’s Feminine Hygiene market
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper & board and others; container data for: Film, Box, Blister Pack and others.
Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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