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Consumer and Market Insights: Feminine Hygiene Market in Germany

Consumer and Market Insights: Feminine Hygiene Market in Germany

Summary

Improving GDP per capita and low inflation will positively impact Consumer Packaged Goods market in Germany. The Feminine Hygiene market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sanitary Pads is the leading category both in value and volume terms in 2015.

Key Findings

The Feminine Hygiene market in Germany is forecast to register higher growth in both value and volume terms during 2015-2020 compared to 2010-2015

Among all the Feminine Hygiene categories, the Women's Disposable Razors & Blades category will register the fastest growth during 2015-2020

Drug stores & Pharmacies is the leading distribution channel in Germany’s Cosmetics & Toiletries market

Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in Germany

Synopsis

Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper & Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume for Germany's Feminine Hygiene market
Historical and projected consumption in Germany's Feminine Hygiene market
Degree of trade up/down in Germany's Feminine Hygiene market
Volume of Germany's Feminine Hygiene by category
Historical and forecast market value of Germany's Feminine Hygiene by category
Winners and losers in Germany's Feminine Hygiene market
Average category level pricing in Germany's Feminine Hygiene market
Retail Landscape and Key Distribution Channels
Leading retailers in Germany's Cosmetics & Toiletries market
Leading distribution channels in Germany's Feminine Hygiene market
Leading distribution channels by category in Germany's Feminine Hygiene market
Packaging
Feminine Hygiene market by type of packaging material/container
Feminine Hygiene market by type of packaging closure/outer
Feminine Hygiene market by type of packaging, forecasts
Brand and Private Label Share
Penetration of private label by category in Germany's Feminine Hygiene market
Private label performance compare to brands in Germany's Feminine Hygiene market
Leading brands in Germany's Feminine Hygiene market by category
Innovation examples
New product examples launched in the European Feminine Hygiene market
Appendix
Country context
Sector overview
Category data
Packaging data
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (EUR, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by category, 2015

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