Consumer and Market Insights: Feminine Hygiene Market in Egypt
Egyptian Feminine Hygiene market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sanitary Pads is the leading value category and is also forecast to register fastest growth during 2015-2020. The market is consolidated which is led by the international players like Always and Clinso and Tampax.
Growth in GDP and large younger population will benefit Feminine Hygiene market in Egypt
Majority of Tampons are consumed by the Urban population in Egypt
Drug stores & Pharmacies accounted for more than half of the share in Internal Cleansers & Sprays category in the Egyptian Feminine Hygiene market.
Flexible Packaging material is forecast to register fastest growth at a high CAGR of 7.4% during 2015-2020.
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons, and Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, and others; container data for: Bag/Sachet, Bottles, Box, Can – Composite, Blister Pack and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning