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Consumer and Market Insights: Feminine Hygiene Market in Denmark

Consumer and Market Insights: Feminine Hygiene Market in Denmark

Summary

Growth in Danish feminine hygiene market will be supported by increasing GDP per capita and low inflation rate in the country. Sanitary Pads is the leading value category while, Pantiliners & Shields category is forecast to register fastest growth during 2015-2020. The market is consolidated which is led by the international players like Always and Gillette and Tampax.

Key Findings

The Feminine Hygiene market in Denmark will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

Consumption of Internal Cleansers & Sprays is high among older consumers

Drug Stores & Pharmacies accounted for more than half of the share in Tampons category in Denmark’s Feminine Hygiene market.

Flexible packaging is the most used packaging material in the Feminine Hygiene market in Denmark.

Synopsis

Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons, Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper & board and others; container data for: Bottles, Film, Box, Blister Pack and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Danish Feminine Hygiene market
Historic and forecast consumption in the Danish Feminine Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the Danish Feminine Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Danish Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Danish Feminine Hygiene market
Leading distribution channels ((value terms) by category
Packaging
Feminine Hygiene market by type of packaging material/container (in volume terms)
Feminine Hygiene market by type of packaging closure/outer (in volume terms)
Feminine Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Danish Feminine Hygiene market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Innovation examples
Examples of new product development in the European Feminine Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to DKK
Table 4: Average prices (DKK and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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