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Consumer and Market Insights: Feminine Hygiene Market in China

Consumer and Market Insights: Feminine Hygiene Market in China

Summary

The Chinese Feminine Hygiene market is forecast to register higher growth in local currency terms during 2015-2020.Tampons is forecast to register fastest growth in both value and volume terms, while Sanitary Pads is the largest category during 2015-2020.

Key Findings

The Chinese Feminine Hygiene market is forecast to grow at a CAGR of 9.2% during 2015-2020 in local currency terms.

The Tampons category will register the fastest growth at a CAGR of 10.3% during 2015-2020 in value terms.

Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Feminine Hygiene market.

The private label penetration in China’s Feminine Hygiene market stood at 7.6% in 2015.

China’s Feminine Hygiene market is led by international players like The Procter & Gamble company, Johnson & Johnson, Unicham Corporation etc., that have a significant market share.

Flexible Packaging is the most used packaging material in the Feminine Hygiene market in China.

Synopsis

Canadean’s Consumer and Market Insight report on the Feminine Hygiene market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board rigid plastics and others; container data for: Film, Box, Bag/Sachet and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Chinese Feminine Hygiene market
Historic and forecast consumption in the Chinese Feminine Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Chinese Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Chinese Feminine Hygiene market
Leading distribution channels (value terms) by category
Packaging
Feminine Hygiene market by type of packaging material/container (in volume terms)
Feminine Hygiene market by type of packaging closure/outer (in volume terms)
Feminine Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by categories in the Chinese Feminine Hygiene market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Innovation examples
New products launched in the Chinese Feminine Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in CNY and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: CNY to US$
Table 4: Average prices (CNY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

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