Consumer and Market Insights: Feminine Hygiene Market in Brazil
The Brazilian Feminine Hygiene market is a high growth market led by Sanitary Pads category in both value and volume terms. The Pantiliners & Shields category is forecast to register the fastest growth and will gain maximum share during 2015-2020.
Of the five categories analyzed, Pantiliners & Shields will be the fastest growing category, registering a CAGR of 14.9% during 2015-2020
Sanitary Pads and Women’s Disposable Razors & Blades witnessed higher consumption amongst older young adults
Hypermarkets & Supermarkets is the leading distribution channel in the Brazilian Cosmetics & Toiletries market accounting for one third of the distribution share
The use of Flexible Packaging is forecast to register higher growth than other packaging material at a CAGR of 10.1% during 2015-2020
The Feminine Hygiene market in the country is highly competitive and is led by players such as Johnson & Johnson Gmbh and the Procter & Gamble Company
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?
Market data: Overall market value and volume data with growth analysis for 2015-2020
Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion