Consumer and Market Insights: Feminine Hygiene Market in Australia
The Sanitary Pads category will have the largest volume share while the Pantiliners & Shields category is forecast to register fastest growth during 2015-2020 in the Australian Feminine Hygiene market. The Feminine Hygiene market is competitive in Australia, leading to brands constantly trying to differentiate themselves by introducing innovative products. Innovation in terms of packaging, premiumization, and catering to niche needs will continue to support sales.
The Australian Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
The Sanitary Pads category accounted for 67.9% share by value in Feminine Hygiene market in Australia.
Sterilized Society and Personalization are the major trends that are driving the Australian Feminine Hygiene market.
Increasing awareness among consumers will drive demand for eco-friendly products in the Australian Feminine Hygiene market.
Hypermarkets & Supermarkets is the leading distribution channel in the Australian Feminine Hygiene market.
Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in Australia.
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads and Tampons and Women's Disposable Razors & Blades.
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack, Bottle and others
Consumer level trends: Top four consumer trends which influence Feminine Hygiene products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
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Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
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