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Consumer and Market Insights: Feminine Hygiene Market in Australia

Consumer and Market Insights: Feminine Hygiene Market in Australia

Summary

The Sanitary Pads category will have the largest volume share while the Pantiliners & Shields category is forecast to register fastest growth during 2015-2020 in the Australian Feminine Hygiene market. The Feminine Hygiene market is competitive in Australia, leading to brands constantly trying to differentiate themselves by introducing innovative products. Innovation in terms of packaging, premiumization, and catering to niche needs will continue to support sales.

Key Findings

The Australian Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Sanitary Pads category accounted for 67.9% share by value in Feminine Hygiene market in Australia.

Sterilized Society and Personalization are the major trends that are driving the Australian Feminine Hygiene market.

Increasing awareness among consumers will drive demand for eco-friendly products in the Australian Feminine Hygiene market.

Hypermarkets & Supermarkets is the leading distribution channel in the Australian Feminine Hygiene market.

Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in Australia.

Synopsis

Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads and Tampons and Women's Disposable Razors & Blades.

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack, Bottle and others

Consumer level trends: Top four consumer trends which influence Feminine Hygiene products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for the Australian Feminine Hygiene market
Historic and forecast consumption in the Australian Feminine Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Australian Cosmetics & Toiletries market
Leading distribution channels (value terms) in the Australian Feminine Hygiene market
Leading distribution channels (value terms) by category
Packaging
Feminine Hygiene market by type of packaging material/container (in volume terms)
Feminine Hygiene market by type of packaging closure/outer (in volume terms)
Feminine Hygiene market by type of packaging, forecast (in volume terms)
Brand Share
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Australian Feminine Hygiene market
How the trend is influencing consumption in the Australian Feminine Hygiene market
How to target the trend in the Australian Feminine Hygiene market
How the trend will evolve in the Australian Feminine Hygiene market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in the Australian Feminine Hygiene market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Market value analysis in AUD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to AUD
Table 4: Average prices (AUD and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015

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