Consumer and Market Insights: Dairy & Soyfood in Italy
Summary
Italy’s Dairy & Soy Food market, the smallest among major global economies, is forecast to show slow growth at a CAGR of 0.4% over 2015-2020. However, the second lowest number of per capita consumption occasions among major European economies points out to opportunities to encourage more frequent consumption by capitalizing on consumers’ desire for affordable dairy products featuring age-aligned properties.
Key Findings
For Italian men Dairy consumption is more motivated by the desire for value for money than women’s
Milk comprises of over a half of the Italian Dairy & Soy market by volume
Italian parents check Dairy’s labels for age-aligned needs when seek Dairy for their children
The desire for value is especially important in the Yogurt category
Synopsis
Canadean’s Consumer and Market Insights: Dairy & Soy Food in Italy identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
The degree of influence that Canadean’s 20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs International and Italy-specific product innovation examples targeting key consumer needs – compare your products against the top performers
Reasons To Buy
Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italy’s Dairy and Soy market
Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches
- Introduction
- Report Scope
- Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis – Key Takeaways
- Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Italian Dairy & Soy Food market
- Impact of exchange rate fluctuations on the Italian Dairy & Soy Food market
- Degree of trade up/down in the Italian Dairy & Soy Food market (Off-trade and On-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of Average Price per Kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)
- Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Food market
- Leading distribution channels (value terms) in the Italian Dairy & Soy Food market
- Leading distribution channels (value terms) by category
- Contents Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Italian Dairy & Soy Food market
- Private label growth (in value terms) compared to brands
- Health and Wellness analysis
- Value of Health & Wellness claims by category
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share
- Packaging
- Dairy & Soy Food market by type of packaging material/container (in volume terms)
- Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
- Dairy & Soy Food market by type of packaging, forecast(in volume terms)
- Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Italian Dairy & Soy Food market
- Private Label consumption occasions by age and gender in the Italian Dairy & Soy Food market
- Under/Over-consumption levels in the Italian Dairy & Soy Food market by gender and age
- Consumption frequency by type of consumer in the Italian Dairy & Soy Food market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italian Dairy & Soy Food market
- Consumer trend analysis
- Canadean‘s consumer trend framework and explanation of the sub-trends
- For key trends in Italian Dairy & Soy Food market:
- How the trend is influencing consumption in the Italian Dairy & Soy Food market
- How to target the trend in the Italian Dairy & Soy Food market
- How the trend will evolve in the Italian Dairy & Soy Food market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Dairy & Soy Food market in the future
- Examples of New Product Development
- New products launched in the Italian Dairy & Soy Food market
- New products launched in global Dairy & Soy Food market
- Actions and Recommendations
- How to successfully target key trends in the Italian Dairy & Soy Food market
- Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health & Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Explanation of sub-trends
- Market Data Methodology.
- Consumer Data Methodology
- About Canadean
- List of Tables
- Table 1: Country Indicators –overall food value and volume, 2015
- Table 2: Market value analysis in US$, 2010-2020
- Table 3: Market volume growth analysis, 2010-2020
- Table 4: Exchange rate fluctuations: US$ to EUR
- Table 5: Market volume growth, by category, 2015-2020
- Table 6: Market volume growth, by category (Off-trade), 2015-2020
- Table 7: Market volume growth, by category (On-trade), 2015-2020
- Table 8: Segment level analysis by category, 2015
- Table 9: Online average price per Kg comparison by categories
- Table 10: Retailer price dynamics (includes % difference from average price)
- Table 11: Leading retailers
- Table 12: Leading brands by segments, 2015
- Table 13: Leading brands by category, 2015
- Table 14: Key Health & Wellness product attributes driving sales, 2015
- Table 15: Key Health & Wellness consumer benefits driving sales, 2015
- List of Figures
- Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
- Figure 2: Foodservice transactions by sectors, profit and cost, 2015
- Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
- Figure 4:Market volume share analysis by category, 2015
- Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
- Figure 6: Market value growth analysis by category (On-trade), 2010-2020
- Figure 7: Historic and forecast value analysis by category, 2010-2020
- Figure 8:Change in market share by category, 2015-2020
- Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
- Figure 10: Leading distribution channels, overall Food, 2011-2014
- Figure 11: Leading distribution channels, overall Dairy & Soy Food, 2015
- Figure 12: Leading distribution channels by category, 2015
- Figure 13: Brand share analysis by category (by value and volume), 2015
- Figure 14: Private label penetration by categories, 2015
- Figure 15: Private label and brand share growth, 2012-2015
- Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
- Figure 17: Leading Health & Wellness companies by category, 2015
- Figure 18: Packaging analysis –key packaging material, container, closure, outer type, 2015
- Figure 19:Growth in key packaging material, container, closure, outer type, 2015-2020
- Figure 20: Consumption occasions by gender and age, 2015
- Figure 21: Private label occasions by gender and age, 2015
- Figure 22: Heavy, medium, or light consumption by gender, 2015
- Figure 23: Heavy, medium, or light consumption by age, 2015
- Figure 24: Private label consumption by age group compared to overall market consumption by age, 2015
- Figure 25: Influence of a trend on consumption -by gender, age, income group and leisure time
- Figure 26: Innovative new product launch –global and country specific