Consumer and Market Insights: Dairy & Soyfood in Italy

Consumer and Market Insights: Dairy & Soyfood in Italy

Summary

Italy’s Dairy & Soy Food market, the smallest among major global economies, is forecast to show slow growth at a CAGR of 0.4% over 2015-2020. However, the second lowest number of per capita consumption occasions among major European economies points out to opportunities to encourage more frequent consumption by capitalizing on consumers’ desire for affordable dairy products featuring age-aligned properties.

Key Findings

For Italian men Dairy consumption is more motivated by the desire for value for money than women’s

Milk comprises of over a half of the Italian Dairy & Soy market by volume

Italian parents check Dairy’s labels for age-aligned needs when seek Dairy for their children

The desire for value is especially important in the Yogurt category

Synopsis

Canadean’s Consumer and Market Insights: Dairy & Soy Food in Italy identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s 20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs International and Italy-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Italy’s Dairy and Soy market

Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches