Market Research Logo

Consumer and Market Insights: Dairy & Soyfood in Germany

Consumer and Market Insights: Dairy & Soyfood in Germany

Summary

The German Dairy & Soy market is the largest among major European economies. However, the maturity of the market means it will register a slow CAGR of 0.4% over 2015-2020. While Milk will continue to remain the largest category on the market, the Butter & Spreadable Fats category is forecast to register the fastest growth, at a CAGR of 2.0% during 2015-2020. German consumers’ dairy consumption will be driven by the desire for affordable treats, meaning manufacturers need to come up with ever more indulgent solutions with justified pricing.

Key Findings

The need for treating is the primary motivator of Dairy consumption in Germany

Milk is the most consumed Dairy & Soy category in Germany

94% of German consumers consider Dairy private label products of the same or better quality

The desire for value is especially important in the Cheese category

Synopsis

Canadean’s Consumer and Market Insights: Dairy & Soy Food in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups over consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009–2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean’s20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Germany-specific product innovation examples targeting key consumer needs – compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Germany’s Dairy and Soy market

Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordinglyAnalyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the German Dairy & Soy Food market
Impact of exchange rate fluctuations on the German Dairy & Soy Food market
Degree of trade up/down in the German Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Price per Kg by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in the German Food market
Leading distribution channels (value terms) in the German Dairy & Soy Food market
Leading distribution channels (value terms) by category
Content Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the German Dairy & Soy Food market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the German Dairy & Soy Food market
Private Label consumption occasions by age and gender in the German Dairy & Soy Food market
Under/Over-consumption levels in the German Dairy & Soy Food market by gender and age
Consumption frequency by type of consumer in the German Dairy & Soy Food market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the German Dairy & Soy Food market
Contents Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in German Dairy & Soy Food market:
How the trend is influencing consumption in the German Dairy & Soy Food market
How to target the trend in the German Dairy & Soy Food market
How the trend will evolve in the German Dairy & Soy Food market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Dairy & Soy Food market in the future
Examples of New Product Development
New products launched in the German Dairy & Soy Food market
New products launched in global Dairy & Soy Food market
Actions and Recommendations
How to successfully target key trends in the German Dairy & Soy Food market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Market Data Methodology.
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average price per kg comparison by categories
Table 10: Retailer price dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health & Wellness product attributes driving sales, 2015
Table 15: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 6:Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10:Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Value of key Health & Wellness claims, by category, 2010-2020
Figure 19: Leading Health & Wellness companies by category, 2015
Figure 20: Packaging analysis –key packaging material, container, closure and outer, 2015
Figure 21:Growth in key packaging material, container, closure, and outer type 2015-2020
Figure 22: Consumption occasions by gender and age, 2015
Figure 23: Private label occasions by gender and age, 2015
Figure 24: Heavy, medium, or light consumption by gender, 2015
Figure 25: Heavy, medium, or light consumption by age, 2015
Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 27: Influence of a trend on consumption -by gender, age, income group and leisure time
Figure 28: Innovative new product launch –global and country specific List

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report