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Consumer and Market Insights: Dairy & Soy Food in Brazil

Consumer and Market Insights: Dairy & Soy Food in Brazil

Summary
The Brazilian Dairy & Soy Food market is increasingly important due to its high growth rate and growing middle class. Globally, Brazil is the fourth largest Dairy market, behind India, the US, and China. During 2010–2015, the market registered a volume CAGR of 4.3%, while it is expected to grow at a CAGR of 3.8% from 2015 to 2020. Although Brazil has high volume consumption of Dairy & Soy Food products, the CAGR during 2015–2020 is forecast to diminish when compared to 2010–2015. This can be attributed to rising inflation levels, political instability, weakened demand for branded food products, and increasing unemployment.

Key Findings
Brazil is the forth largest Dairy market, by consumption volume, in the world

Women consume more Dairy per person and as a group than men because of their desire to seek more products to maintain their health

Kids & Babies have the highest volume consumption of Dairy by age group because parents and guardians seek to promote strong bone health for development

Milk is the largest Dairy segment in Brazil at over nine billion kg of volume in 2015

Synopsis
“Consumer and Market Insights: Dairy & Soy Food in Brazil”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Brazilian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Brazilian market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the Brazilian Dairy & Soy Food market
Impact of exchange rate fluctuations on the Brazilian Dairy & Soy Food market
Degree of trade up/down in the Brazilian Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Inter-country comparison of Average Price per Kg by category
Top variants and pack size distribution analysis
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in the Brazilian Food market
Leading distribution channels (value terms) in the Brazilian Dairy & Soy Food market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Brazilian Dairy & Soy Food market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the Brazilian Dairy & Soy Food market
Private Label consumption occasions by age and gender in the Brazilian Dairy & Soy Food market
Under/Over-consumption levels in the Brazilian Dairy & Soy Food market by gender and age
Consumption frequency by type of consumer in the Brazilian Dairy & Soy Food market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Brazilian Dairy & Soy Food market
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Brazilian Dairy & Soy Food market:
How the trend is influencing consumption in the Brazilian Dairy & Soy Food market
How to target the trend in the Brazilian Dairy & Soy Food market
How the trend will evolve in the Brazilian Dairy & Soy Food market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Brazilian Dairy & Soy Food market in the future
Examples of New Product Development
New products launched in the Brazilian Dairy & Soy Food market
New products launched in global Dairy & Soy Food market
Actions and Recommendations
How to successfully target key trends in the Brazilian Dairy & Soy Food market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Market Data Methodology.
Consumer Data Methodology
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to R$
Table 5: Market volume growth, by category, 2015–2020
Table 6: Market volume growth, by category (Off-trade), 2015–2020
Table 7: Market volume growth, by category (On-trade), 2015–2020
Table 8: Segment level analysis by category, 2015
Table 9: Average price per kg comparison by categories
Table 10: Retailer price dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health & Wellness product attributes driving sales, 2015
Table 15: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010–2020
Figure 4: Consumers purchase behavior (Off-trade) - Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) - Trading up/down, 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010–2020
Figure 8: Market value growth analysis by category (On-trade), 2010–2020
Figure 9: Historic and forecast value analysis by category, 2010–2020
Figure 10: Change in market share by category, 2015–2020
Figure 11: Category volume consumption by age, gender, education and urbanization,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012–2015
Figure 18: Value of key Health & Wellness claims, by category, 2010–2020
Figure 19: Leading Health & Wellness companies by category, 2015
Figure 20: Packaging analysis – key packaging material, container, closure, outer type, 2015
Figure 21: Growth in key packaging material, container, closure, outer type, 2015–2020
Figure 22: Consumption occasions by gender and age, 2015
Figure 23: Private label occasions by gender and age, 2015
Figure 24: Heavy, medium, or light consumption by gender, 2015
Figure 25: Heavy, medium, or light consumption by age, 2015
Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 27: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 28: Innovative new product launch – global and country specific

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