Consumer and Market Insights: Dairy & Soy Food in Turkey
Summary Turkey’s Dairy & Soy Food market is forecast to grow in volume and value terms in local currency during 2015-2020, however the market is forecast to decline in terms of US$ during the same period due to the depreciation in exchange rates. The Milk category had the largest volume share in 2015 while the Butter & Spreadable Fats category is projected to witness the fastest growth during 2015-2020. Manufacturers of Dairy & Soy Food products are capitalizing on the demand from Turkish consumers for local tastes. Online channels for sales of Dairy & Soy Food will gain prominence in the coming years.
Key Findings The Dairy & Soy Food market in Turkey will register marginally higher growth in volume terms during 2015-2020 compared to 2015-2020
The Milk category has the largest volume share in the overall Dairy & Soy Food market in Turkey
The Butter & Spreadable Fats category is forecast to register the fastest growth in both Off-trade & On-trade volume consumption during 2015-2020
Hypermarkets & Supermarkets is the leading distribution channel in the Butter & Spreadable Fats and the Dairy-Based & Soy-Based Desserts categories.
Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion