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Consumer and Market Insights: Dairy & Soy Food in Argentina

Consumer and Market Insights: Dairy & Soy Food in Argentina

Summary
Prevailing high rate of inflation in Argentina will call for cautious purchase in the Dairy & Soy Food market in the country during 2015-2020. Off-trade sales accounted for higher consumption in the overall market with Milk being the dominant category. Drinkable Yogurt is forecast to be the fastest growing Off-trade category in value terms driven by health benefits. Kids & Babies constitute the key consumer group across categories in the Dairy & Soy Food market. Wellbeing, Value for money and Experience economy are the top consumer trends that influence purchase decision while Dairy products that are positioned as healthy snacks will witness fast growth in demand.

Key Findings
Argentina’s Dairy & Soy Food market is forecast to decline in value terms during 2015-2020.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Flavored Milk segment is expected to gain maximum share growth within the Milk category.

On-trade transactions account for 38.0% share of distribution in the Butter & Spreadable Fats category.

The Soymilk & Soy Drinks category registered the fastest private label growth during 2012-2015.

The use of Prize Off closure is forecast to register fastest growth among closure types during 2015-2020.

Synopsis
Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Highlights
Argentina, Dairy & Soy Food, Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks and Yogurt, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis –Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Argentine Dairy & Soy Food market
Impact of exchange rate fluctuations on Dairy & Soy Food market
Degree of trade up/down in the Argentine Dairy & Soy Food market (Off-trade and On-trade)
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization –at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Argentine Food market
Leading distribution channels (value terms) in the Argentine Dairy & Soy Food market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Argentine Dairy & Soy Food market
Private label growth (in value terms) compared to brands
Health and Wellness analysis
Value of Health & Wellness claims by category
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadian's consumer trend framework and explanation of the sub-trends
For key trends in the Argentine Dairy & Soy Food market:
How the trend is influencing consumption in the Argentine Dairy & Soy Food market
How to target the trend in the Argentine Dairy & Soy Food market
How the trend will evolve in the Argentine Dairy & Soy Food market
Key target demographic and the rate at which the trend will evolve
What are the key drivers that will influence growth of Dairy & Soy Food market in the future
Examples of New Product Development
New products launched in the Argentine Dairy & Soy Food market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Channel definitions
Health & Wellness definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to ARS
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (ARS and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) -Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) -Trading up/down, 2015
Figure 5:Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category (Off-trade), 2010-2020
Figure 7: Market value growth analysis by category (On-trade), 2010-2020
Figure 8: Historic and forecast value analysis by category, 2010-2020
Figure 9:Change in market share by category, 2015-2020
Figure 10: Category volume consumption by age, gender, education and urbanisation,2015
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value and volume), 2015
Figure 15: Private label penetration by categories, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Value of key Health & Wellness claims, by category, 2010-2020
Figure 18: Leading Health & Wellness companies by category, 2015
Figure 19: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 20:Growth in key packaging material, container, closure and outer type, 2015-2020

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