Consumer and Market Insights: Dairy & Soy Food in Portugal
Summary The Dairy & Soy Food market in Portugal is forecast to grow at a faster rate during 2015-2020 compared to 2010-2015, which is mainly influenced by rising GDP per capita. Cheese is the largest category in value terms and Milk is the largest in volume terms. The Soymilk & Soy Drinks category is forecast to register fastest growth in value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Dairy & Soy Food products in the country. Limiano, Parmalat and Danone are some of the leading brands in the Portuguese Dairy & Soy Food market.
Key Findings The Dairy & Soy Food market in Portugal will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Milk category has the highest volume share in the overall Dairy & Soy Food market.
The Flavored Milk segment is expected to gain maximum share growth within the Milk category.
Hypermarkets & Supermarkets is the leading distribution channel in the Portuguese Dairy & Soy Food market.
Demand for private label products is growing at a faster pace than branded products in the Dairy & Soy Food market in Portugal.
Flexible Packaging is forecast to register fastest growth among packaging materials during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning