Consumer and Market Insights: Dairy & Soy Food in Norway
Summary Norway's Dairy & Soy Food market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Cheese is the largest category by value, while the Soymilk & Soy Drinks category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Norway. Private label products or retailer brands in the Yogurt category registered the fastest growth during 2012-2015. Norvegia, Tine, Piano and Activia are some of the popular brands in Norway's Dairy & Soy Food market.
Key Findings The Dairy & Soy Food market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Milk category has the highest volume share in the overall Dairy & Soy Food market.
The Flavored Milk segment is expected to gain maximum share growth within the Milk category.
Hypermarkets & Supermarkets is the leading distribution channel in the Cheese and the Dairy-Based & Soy-Based Desserts categories.
The Yogurt category registered the fastest private label growth during 2012-2015.
Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.
Synopsis Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, Glass and Rigid Metal; container data for: Tub, Carton, Film, Tray, Bag/Sachet, Wrapper, Bottle, Jar, Aerosol, Foil, Can-Drink and Can-Food.
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning