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Consumer and Market Insights: Dairy & Soy Food in Norway

Consumer and Market Insights: Dairy & Soy Food in Norway

Summary
Norway's Dairy & Soy Food market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Cheese is the largest category by value, while the Soymilk & Soy Drinks category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Norway. Private label products or retailer brands in the Yogurt category registered the fastest growth during 2012-2015. Norvegia, Tine, Piano and Activia are some of the popular brands in Norway's Dairy & Soy Food market.

Key Findings
The Dairy & Soy Food market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Flavored Milk segment is expected to gain maximum share growth within the Milk category.

Hypermarkets & Supermarkets is the leading distribution channel in the Cheese and the Dairy-Based & Soy-Based Desserts categories.

The Yogurt category registered the fastest private label growth during 2012-2015.

Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis
Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, Glass and Rigid Metal; container data for: Tub, Carton, Film, Tray, Bag/Sachet, Wrapper, Bottle, Jar, Aerosol, Foil, Can-Drink and Can-Food.

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures –Key Takeaways
Market Overview
Value and volume analysis for Argentina's Confectionery market
Impact of exchange rate fluctuations on Confectionery market
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Argentina's Food market
Leading distribution channels (value terms) in Argentina's Confectionery market
Leading distribution channels ((value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Argentina's Confectionery market:
How the trend is influencing consumption in Argentina's Confectionery market
How to target the trend in Argentina's Confectionery market
How the trend will evolve in Argentina's Confectionery market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future
Innovation examples
New products launched in Argentina's Confectionery market
Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Health & Wellness data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in ARS and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to ARS
Table 5: Average prices (ARS and US$) by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by segment, 2015
Table 8: Leading brands by category, 2015
Table 9: Key Health & Wellness product attributes driving sales, 2015
Table 10: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Brand share analysis by categories (by value and volume), 2015
Figure 9: Brand share analysis by segments (by value and volume), 2015
Figure 10: Key Health & Wellness companies by categories
Figure 11: Packaging analysis –key packaging material, type, closure, 2015
Figure 12: Growth in key packaging material, type, closure, 2015-2020

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