Consumer and Market Insights: Dairy & Soy Food in Austria
Summary The Austrian Dairy & Soy Food market will register higher growth during 2015-2020 compared to 2010-2015 supported by high disposable income of consumers and steady economic growth in the country. Cheese is the leading category in value terms as on 2015, while the Dairy-Based & Soy-Based Desserts category is expected to witness fastest growth in both On-trade and Off-trade transactions during 2015-2020. Berglandmilch Gmbh, Unilever Plc and Grouped Danone S.A. are among the leading companies in the Austrian Dairy & Soy Food market.
Key Findings The Dairy & Soy Food market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015.
The Milk category has the highest volume share in the overall Dairy & Soy Food market.
The Butter segment is expected to gain share growth within the Butter & Spreadable Fats category.
The Cheese category will record maximum gain in the market share during 2015-2020.
The Dairy-Based & Soy-Based Desserts category registered the fastest private label growth during 2012-2015.
The Dairy & Soy Food market account for nearly one-fifth of the overall food retail sales in Austria.
Synopsis Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, From age Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Reasons To Buy Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning