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Consumer and Market Insights: Dairy & Soy Food in Venezuela

Consumer and Market Insights: Dairy & Soy Food in Venezuela

Summary

The Venezuelan Dairy & Soy Food market is led by the Cheese category in value terms while the Milk category is forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel in the country. Rigid Plastics is the most commonly used packaging material in the market.

Key Findings

The Dairy & Soy Food market in Venezuela is expected to register higher growth in volume terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Soymilk Liquid segment is expected to gain maximum share growth within the Soymilk & Soy Drinks category.

Convenience Stores is the leading distribution channel in the Butter & Spreadable Fats and the Cheese categories.

Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis

Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020.

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020.

Leading players: Market share of brands and their growth analysis from 2012-2015.

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and Glass; container data for: Tub, Carton, Film, Bag/Sachet, Cup, Bottle, Can-Food, Tray, Foil, Jar, pouch, Can-Drink and Aerosol.

Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis –Key Takeaways
Market Overview, Consumer Demographics
Value and volume analysis for the Venezuelan Dairy & Soy Food market
Impact of exchange rate fluctuations on the Venezuelan Dairy & Soy Food market
Volume consumption analysis by gender, age, education and urbanization –at category level
Volume analysis by category (On-trade and Off-trade analysis)
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Venezuelan Food market
Leading distribution channels (value terms) in the Venezuelan Dairy & Soy Food market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the Venezuelan Dairy & Soy Food market
Private label growth (in value terms) compared to brands
Packaging
Dairy & Soy Food market by type of packaging material/container (in volume terms)
Dairy & Soy Food market by type of packaging closure (in volume terms)
Dairy & Soy Food market by type of packaging, forecast (in volume terms)
Examples of New Product Development
New product development in the Latin American Dairy & Soy Food market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Methodology
About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in VEF and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to VEF
Table 5: Category level pricing (VEF and US$)
Table 6: Leading retailers
Table 7: Leading brands by segments, 2015
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category (Off-trade), 2010-2020
Figure 6: Growth analysis by category (On-trade), 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by categories (by value and volume), 2015
Figure 11: Brand share analysis by segments (by value and volume), 2015
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis –key packaging material, type, closure, 2015
Figure 15: Growth in key packaging material, type, closure, 2015-2020

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