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Consumer and Market Insights: Dairy & Soy Food in Greece

Consumer and Market Insights: Dairy & Soy Food in Greece

Summary

The Greek Dairy & Soy Food market is forecast to register higher growth in volume terms during 2015-2020 compared to 2010-2015. The market is led by the Milk category, which accounts for highest volume share as on 2015. Hypermarkets & Supermarkets is the leading distribution channel for Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material. Provamel, Noynoy and Delta are the market leaders in the Greek Dairy & Soy Food market.

Key Findings

The Dairy & Soy Food market in Greece will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Processed Cheese segment is expected to gain maximum share growth within the Cheese category.

Hypermarkets & Supermarkets is the leading channel for the distribution of Dairy & Soy Food products in Greece.

The Yogurt category has the highest private label penetration in the Greek Dairy & Soy Food market.

Rigid Plastics is the most commonly used packaging material in Greek Dairy & Soy Food market.

Synopsis

Canadean’s Consumer and Market Insights report on the Dairy & Soy Food market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others.

Reasons To BuyIdentify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Introduction
Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice analysis – Key Takeaways
Market Overview and Consumer Demographics
Value and volume analysis for the Greek Dairy & Soy Food market
Impact of exchange rate fluctuations on Dairy & Soy Food market
Volume analysis by category (On-trade and Off-trade analysis)
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
Volume consumption analysis by gender, age, education and urbanization – at category level
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in the Greek Food market
Leading distribution channels (value terms) in the Greek Dairy & Soy Food market
Leading distribution channels (value terms) by category
Competitive Landscape
•Market share of leading brands (in value and volume terms) by category and segment
•Penetration of private label by category in the Greek Dairy & Soy Food market
•Private label growth (in value terms) compared to brands
Health and Wellness analysis
•Value of Health & Wellness claims by category
•Key Health & Wellness product attributes driving sales
•Key Health & Wellness consumer benefits driving sales
•Key Health & Wellness companies and market share
Packaging
•Dairy & Soy Food market by type of packaging material/container (in volume terms)
•Dairy & Soy Food market by type of packaging closure/outer (in volume terms)
•Dairy & Soy Food market by type of packaging, forecast(in volume terms)
Examples of New Product Development
•New products launched in the European Dairy & Soy Food market
Appendix
•Country context
•Category value and volume data
•Consumer Demographics data
•Sector Overview
•Segment data
•Health & Wellness data
•Packaging data
•Category definitions
•Segment definitions
•Channel definitions
•Health & Wellness definitions
•Methodology
•About Canadean
List of Tables
Table 1: Country Indicators –overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (EUR and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health & Wellness product attributes driving sales, 2015
Table 14: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020
Figure 4:Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
Figure 6: Market value growth analysis by category (On-trade), 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8:Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Dairy & Soy Food, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health & Wellness claims, by category, 2010-2020
Figure 17: Leading Health & Wellness companies by category, 2015
Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

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